Bowdlerization of the concept

Kew Green Hotels, one of the leading international hotel management companies, has been appointed by Earth Holding, as the hotel management company for Azembay, the first eco-village in Morocco. Situated just 45 minutes from Casablanca and just over an hour from Casablanca International Airport, this laid-back luxury resort is nestled within more than 1,000 hectares of forest leading to a stunning private beach. Azembay features a collection of villas and apartments totalling 206 keys, waterfront dining, a spa, conference and events spaces, a kids club, plus numerous activities and will open in early 2024.

Azembay has been built to international energy efficiency standards and integrates a 360-degree approach to sustainable development, including a circular economy of locally-made furniture and furnishings from craftspeople in the village. The vision is for Earth and Kew Green Hotels to build a new international brand, focusing on a pure-play sustainable experience that will use Azembay as the pilot project and be the first to be developed globally. The brand will focus on making sustainability and well-being the essence of a new travel experience.

Chris Dexter, CEO of Kew Green Hotels said, “We are delighted to welcome Azembay into our family of hotels as we continue to expand our international hotel portfolio. At Kew Green Hotels, we set ourselves apart by combining years of experience with strong commercial awareness to deliver operational excellence and industry-leading profit delivery for hotel owners and partners.” Youssef Benamour, Owner at Earth added, “We are thrilled to be working with hotel management specialists, Kew Green Hotels, to realise our vision of delivering a pure-play ecovillage resort, offering laid-back luxury that both harnesses and enhances our local community and natural environment, offering our guests an authentic experience in this stunning area of Morocco. We are also pleased that Azembay serves as a blueprint for innovation to showcase best practices in sustainable development technologies.”

Bungalow-week vacation packages will start at $6,499.99 for a couple or $9,499.99 for a family.

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Steven Welzer

The editor of Green Horizon Magazine, Steve has been a movement activist for many years (he was an original co-editor of DSA’s “Ecosocialist Review”).